
MARKETING & COMMUNICATION
(
02
)
MANAGEMENT & LEADERSHIP
In the ocean of commerce, marketing is the wind that fills the sails of your business.
(
MARKETING & COMMUNICATION
)
Essential source for the latest financial trends
MARKETING & COMMUNICATION

MARKETING & COMMUNICATION

Article
DESIGN THINKING AT THE SERVICE OF THE PITCH
How Designer Thinking Can Inspire Entrepreneurs to Slip...

MARKETING & COMMUNICATION

Article
[TOOL]: THE ICEBERG, A TOOL FOR SYSTEMS THINKING
The iceberg model of systems thinking is very useful for developing an understanding...

MARKETING & COMMUNICATION

Article
APPRENTICE PITCHER’S GUIDE
Although approaches vary, it is clear that there is no magic recipe for success.

MARKETING & COMMUNICATION

Article
HAVING KNOWN: “PROTECTING YOUR BRAND”
Industrial engineer with a master's degree in logistics from the École Polytechnique de Montréal,

MARKETING & COMMUNICATION

Article
5 TIPS TO TOUCH HEARTS... AND WALLETS
Marketing has become a way of doing business. Ironically, the media...

MARKETING & COMMUNICATION

Article
10 NEW WORDS TO DEFINE ENTREPRENEURS
Tell me how you define yourself and I will tell you what kind of entrepreneur you are…

MARKETING & COMMUNICATION

Article
63 QUEBEC CLOTHING BRANDS UNITE
The gesture is historic. At the initiative of the Metropolitan Fashion Cluster (mmode), a ...

MARKETING & COMMUNICATION

Article
MOVING FROM B2B TO B2C DURING THE PANDEMIC
Since 2017, Audrey Bernard has been developing, with her Stimulation Déjà Vu team, experiences...

MARKETING & COMMUNICATION

Chronic
Data, gold in bars
It's more than likely that you're sitting on a gold mine right now...

MARKETING & COMMUNICATION

Videos
DH DISCOVERS: THE ART OF PITCHING AT THE MONTREAL SME INNOVATION COURSE
While she was responsible for logistics production for one of the largest

MARKETING & COMMUNICATION

Chronic
Productivity: Achieving your dreams without burning out
Like 565,000 workers in Quebec*, I work for myself. Being busy is not...