Tell me how you define yourself and I'll tell you what kind of entrepreneur you are... Recent years have seen a multitude of terms ending in -preneur appear to define those who create wealth in our societies. Overview of the main neologisms with Nathaly Riverin, president of Rouge Canari .

Being an entrepreneur is increasingly valued, Nathaly Riverin immediately observes. “The term entrepreneur is used and claimed more. When I meet them, I always pay attention to how they present themselves. No two define themselves in the same way. “I am self-employed.” “I am in business.” “I am the owner of…” Each word is important and reveals what is important to them.” More democratized, the word entrepreneur has also seen several offshoots emerge in recent years. Here is a selection of new words ending in -preneur, for better and for worse.

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Buyer

Refers to the person who takes over a business, buys it. “This word is unanimous in the business community,” confirms Nathaly Riverin. And it is probably the most used term in everyday language on our list. Good to know when a little less than one in four owners (23%) said they were ready to sell their business in 2017 according to a study .

Intrapreneur

"I use this term a lot," says Nathaly. "It's an employee who stands out for their very strong entrepreneurial profile and who makes their organization benefit from it, without being the owner." In other words, the intrapreneur is not part of management, but is likely to create an intraprise, that is, an autonomous entity within an organization and financed by it.

Solopreneur

The solopreneur is not a single entrepreneur! He is an independent entrepreneur who operates alone in his business. “This term is a way of introducing self-employed workers to the entrepreneurial world,” observes Nathaly. “My father used to say that he worked for himself.” Just like the entrepreneur, the solopreneur mobilizes resources and runs a business without intending to hire staff in the present or in the future. Unlike freelancers, solopreneurs do not work for other companies, but create their own small business.

Mompreneur

Between baby bottles and business plans, mompreneur (or its variants mamanentrepreneur or mamanpreneur) refers to moms in business. Mainly used in social media profiles, the word is also a popular hashtag (8.8 million posts). The word parentpreneur is also used, but on a less large scale. “These terms are sometimes used to bring together communities of entrepreneurs who experience similar challenges, such as balancing family life and entrepreneurial life,” notes Nathaly. “We therefore see them in support groups or as branding.”

Slowpreneur

No, the slowpreneur is not the slowest of the bunch! He is the one who chooses to make a positive and sustainable contribution to the world through business, without wasting his energy, his health, the environment, or compromising his life, according to Slowpreneurs.com . “More and more young entrepreneurs that I meet will have this word on their lips,” observes Nathaly. “It’s a way of saying: I am an entrepreneur, but I have a strong social and environmental conscience and I don’t want to have an imbalance between my personal, family and professional life. This term is claimed by the young rising generation. I like this term because I find that it helps to define the person with a series of values that often contrast with Quebec Inc.”

Serial entrepreneur or serial entrepreneur

Far from being a serial killer , serial entrepreneurs tend to bring several companies to life at once! “Calling themselves serial entrepreneurs helps them explain the complexity of their entrepreneurial environment,” observes Nathaly, herself a serial entrepreneur (but without admitting it). “They are often less attached to the company’s past and are ready to see their projects fly on their own and reinvest. They look for the right deal, acquire it and resell it. For them, creating value is visceral.”

Eco-entrepreneur

Increasingly used, this term refers to those who operate in the fields of green energy, the circular economy or the social economy. “Just like slowpreneur, this term goes beyond the simple field of activity to evoke a value chain prized by rising generations,” adds Nathaly.

Agripreneur

Refers to an entrepreneur in the agricultural field. “Never has a farmer used this word in my presence,” admits Nathaly. “Agriculture or owner are the words I hear most often.” According to Agrifind.fr , agripreneurs are seen as a new generation of entrepreneurs who combine their love of agriculture and entrepreneurship. Collaborative work helps them think outside the box and find opportunities to provide consumers with the best choices.

Microentrepreneur

Refers to entrepreneurs who run very small businesses with fewer than five employees. “This type of term was mainly created by institutions to define their field of expertise or financing. Microenterprises are often local service businesses.”

Technopreneur

More commonly used in the English-speaking community or in Asian countries, the word technopreneur simply means an entrepreneur who operates in the world of high technologies. The technopreneur has innovation as his main driving force and motive.